maryam niazitabar; reza Andam; Hassan Bahrololoum; zhale memari; abbas rezai pandari
Abstract
objective: Due to increasing importance of social activities, the object of this research was deep study of football social responsibility. Methodology: method of research was Grounded Theory with Glaser approach. for this purpose, with purposed and snowball sampling ,identified 13 experts in football ...
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objective: Due to increasing importance of social activities, the object of this research was deep study of football social responsibility. Methodology: method of research was Grounded Theory with Glaser approach. for this purpose, with purposed and snowball sampling ,identified 13 experts in football social issues that was conducted 13 deep interviews to achieve theoretical saturation. Data analized through coding in Glaser approach with constant comparison in the coding process include substantive and theoretical.for explaining the research model, around the core category was used model the 6Cs family in Glaser approach. Results: 192 codes were obtained that were categerized in 29 concepts.the results are shown promoting social and caltural values, social justice, cultural modeling,promoting volunteering culture, planning approach ,lawfulness,moral contextualization, philanthropy activities, environmentalism are one of most important explanatory factors of football social responsibility. Conclusion: experts in this research, more emphasis on cultural-social development ,education of social values and ethical issues. sports managers by identifying various aspects of social responsibility, such as cultural affairs، Environmental measures and Humanitarian activities and reviewing its effects on society, can understand better importance of social responsibility of your plans and respect community needs and spectators with better ways.
Marziyeh La’l Bidari; Zhaleh Memari; Mahsa Saadati
Abstract
Objective: The aim of this research was recognition of varieties and security spheres in Iranian Football Premier League.Methodology: Research tool was a self-designed questionnaire by the researcher with 45 items. 7 experts approved the questionnaire’s conceptual validity while its accuracy was ...
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Objective: The aim of this research was recognition of varieties and security spheres in Iranian Football Premier League.Methodology: Research tool was a self-designed questionnaire by the researcher with 45 items. 7 experts approved the questionnaire’s conceptual validity while its accuracy was based on Cronbach alpha equal to 0.870 (P<0/01). The case study includes 300 people comprising football league authorities, experts in football federations and organizations, faculty members, stadium officials and Premier League clubs. Security factors in sport events were determined and factor loadings of the explanatory varieties of each factor were calculated too. Moreover, SPSS software version 22 along with LISREL version 8.8 was used for data analysis as well as model fitting.Results: In this exploratory security model, pertinent indicators encompassing security factors, facilities and security services, standard quality, security documentation, physical protection, management the secure quality, hardware and software place management, planning and management, physical testimonies, preventive measures, education, Interaction and Communications were determined.Conclusion: Finally, it is advisable for those who are in charge of holding sport events, in order to hold safer sport competitions, to pay particular attention to education, management, and planning when considering preventive measures, revealed factors mentioned above and factor loadings of the explanatory varieties of each factor.
Leila Shafaie; Zhaleh Memari; Mohammad Asghari Jafarabadi
Volume 5, Issue 1 , May 2016, , Pages 117-136
Abstract
Objective: The purpose of this study was the modeling and defining the brand personality scale.The teams were selected from the Iranian football league. Methodology: The method of research was a descriptive survey. Selected samples included 673 of fans in 2012-13 premier league season (Persepolis, Esteqlal, ...
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Objective: The purpose of this study was the modeling and defining the brand personality scale.The teams were selected from the Iranian football league. Methodology: The method of research was a descriptive survey. Selected samples included 673 of fans in 2012-13 premier league season (Persepolis, Esteqlal, Sepahan, Tractor) attending Azadi stadium to watch the twelfth league matches. Survey instruments was a structured questionnaire with 45 question. The reliability of the questionnaire equaled to 0.95 based on Cronbach's alpha. Results: Results showed that uniqueness, perfection, stunningness, excitement, distinction, classic dimension, and achievement are identified as the personality model of the premier league soccer teams. Conclusion: Focusing on the mentioned dimensions and variables in the advertisements, sport managers and marketers can attract more fans, earn income and gain top spot in the market. Adapting the company and products to the mentioned variables, sponsors can also have good interactive relationship.
Maryam Rahbar; Zhaleh Memari; Mohammad Asghari Jafarabadi
Volume 4, Issue 1 , June 2015, , Pages 119-146
Abstract
Objective: The purposes of this study were modeling from the conceptuals to exclusive intentions of private sector customers.
Methodology: The method of research was descriptive - survey conducted. The samples were consisted of 354 users of the services offered at Enghelab complex gyms in 1391. Research ...
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Objective: The purposes of this study were modeling from the conceptuals to exclusive intentions of private sector customers.
Methodology: The method of research was descriptive - survey conducted. The samples were consisted of 354 users of the services offered at Enghelab complex gyms in 1391. Research tool were built as a questionnaire with 55 closed questions that has been answered. Cronbach's alpha reliability test was up to 0.95(P<0.01).
Results: In the proposed model, there were three independent factors that contribute loyalty: perceived justice (IF: 0.31) (IF: 0.0068) and perceived risk (IF: 0.0068). Also service quality were contributed on satisfaction (IF: 0.70) and value (IF: 0.52) indirectly. Furthermore, satisfaction on loyalty (IF: 0.44) and value on trustness (IF: 0.39) & on loyalty (IF: 0.028), also trustness on loyalty (IF: 0.11) had contributions. Perceived justice on trustness (IF: 0.52); on satisfaction (IF: 0.17); on value (IF: 0.24) have indirectly contributed. Satisfaction and trustness had contribution on situational factors (IF: 0.25); (IF: 0.13); respectinly.
Conclusion: Satisfaction and perceived trustiness had a great role on loyalty formation and firm’s benefits, but considerations on value, as a mediator factor, were suggested.
Zhaleh Memari; Mohammad Asghari Jafarabadi; Tahereh Seifi Salmi
Volume 2, Issue 2 , July 2014, , Pages 91-121
Abstract
AbstractObjective: The purpose of this study was to investigate the role of interaction quality and perceived value on behavioral intentions of customers.Methodology: The method of the research was descriptive survey conducted. The sample consisted of 177 users of the services offered by the gas company ...
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AbstractObjective: The purpose of this study was to investigate the role of interaction quality and perceived value on behavioral intentions of customers.Methodology: The method of the research was descriptive survey conducted. The sample consisted of 177 users of the services offered by the gas company in years of 1391. The research’s tool built was a researche -made questionnaire with 72 questions. Cronbach's alpha reliability test was up to 0/70 (P<0.01).Results: In the proposed model, physical quality (IF: 00.0), interaction quality (IF: 0.37) and quality outcome (IF: 0.54) introduced as independent factors.These factors through service quality (IF: 1.04) on percieved value on hmage (IF: 0.01), and satisfaction (IF: 0.43). Also, value contributed on satisfaction (IF: 0.62) and satisfaction (IF: 0.97) and image (IF: 0.07) contributed to behavioral intentions. Physical quality has no significant relation with service quality, but had high relation with interaction quality (R: 0.877) and outcome (R: 0.792).Conclusion: The research model have goodness of fit indices. The model considering to quality, value, customer satisfaction and expectations were the most important. Also, sufficient attention to the image, and demographic charecteristics should be considered.Keywords: Service scape, Behavioral intention, Sports services.
Mehrzad Hamidi; Zhaleh Memari; Mohammad Asghari Jafarabadi
Volume 1, Issue 1 , April 2012, , Pages 55-74
Abstract
AbstractObjective: The purpose of this study was to explain the confirmatory factor analyses of a scale provided for the selection of Iranian national coaches.Methods: The method of this study was descriptive and survey type. The scale designed for selecting coaches was prepared by compiling the list ...
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AbstractObjective: The purpose of this study was to explain the confirmatory factor analyses of a scale provided for the selection of Iranian national coaches.Methods: The method of this study was descriptive and survey type. The scale designed for selecting coaches was prepared by compiling the list of effective variables on coach selection and conducting a confirmatory study. The study instrumrnt was a questionnaire consisting 25 components. Its content and face validity were confirmed by faculty members. Coronbachs’ Alpha coefficient was used to test the reliability of the questionnaire (p<0.01). Four hundred fifty people consisting of elite athletes and coaches, managers with high experience in sports, experts and professors were used as the statistical sample and finally, 407 questionnaires were completed.Results: The results indicated that the scale for Iranian national sport coach selection consisted of 4 factors. Each of factors, variables and factorial loading of each variable, the most important factors and the impact of each factor were determined. Based on confirmatory study the resulting structure of exploratory factor analysis was confirmed and finally the path analysis model was approved. According to this model, the Iranian national sport coach selection norms were leadership skills including communication skills, specific skills and technical skills (technical experience and operational capacity). According to the path analysis model, the leadership skills factor and technical skills factor have bilinear correlation together (0.92).Conclusion: The high correlation of leadership skills and technical skills indicated that if the coach were lacking in each of them, they can invest in and improve other factor. The present model is similar to Lean & jesk’s model (1993) and it can be used for selection of national coaches.Key words: Technical skills, Communicational skills, Leadership skills.
