sargol alizadeh; zahra nobakht Ramezani; nima majedi
Abstract
Objective: The purpose of the present study was to examine the competitiveness and growth of small and medium-sized sports businesses.Method: The research method was quantitative (descriptive-correlational) conducted in two phases of Delphi and survey. The statistical population consisted of faculty ...
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Objective: The purpose of the present study was to examine the competitiveness and growth of small and medium-sized sports businesses.Method: The research method was quantitative (descriptive-correlational) conducted in two phases of Delphi and survey. The statistical population consisted of faculty members of the faculties of physical education and management with specialization in sport entrepreneurship and business management. In the first step, the researcher identified and categorized by comparative study of conceptual model of exogenous factor relationships in the form of 9 main factors and 23 items; endogenous factors in the form of 8 main factors with 48 items and competitiveness index in 9 dimensions with 28 items in sport business level. Then a Delphi panel of 21 accredited sports business experts and ultimately 180 sports business owners responded to the tool.Results: The results of structural equation modeling analysis showed that the effect of exogenous factors on competitiveness and growth of businesses had more effect on endogenous factors than on endogenous factors, respectively. Generally, customer satisfaction, productivity, future capabilities, financial indices, contract growth, employee satisfaction, community satisfaction explained significantly constructs of competitiveness.Conclusion: The conceptual model of competitiveness mutual relations creates a new approach in the analysis of competitive variables and enables managers to better understanding the relevance of competitiveness factors and indices to the development of an internal competitiveness measurement system for sports businesses to analyze performance and factors of their competitiveness.
