Nasrin Azizian Kohan; Masoud Darabi; malihe sadat aghaee shahri; Maryam Malaei Koohi
Abstract
Objective: The aim of this study was to identify the drivers that affect the future of Iranian public sports.Methodology: The present study was applied in terms of purpose and in terms of nature based on futures, analytical and exploratory methods. The statistical population of the study included forty-one ...
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Objective: The aim of this study was to identify the drivers that affect the future of Iranian public sports.Methodology: The present study was applied in terms of purpose and in terms of nature based on futures, analytical and exploratory methods. The statistical population of the study included forty-one experts (eleven faculty members in the field of physical education with an average age of forty-six years who had 9 years of experience, scientific and practical in public sports; fourteen managers and experts of the Deputy of Public Sports The Ministry of Sports and Youth and the Federation of Public Sports had an average age of forty-one years, and sixteen of them were veterans of the average age of fifty-six years; who had fifteen years of experience in public sports in the country. Were interviews conducted in-depth semi-structured interviews. Finally, the data was analyzed by Mick Mac software.Results: The results showed that the key factors affecting the future of championship sports in 9 sections, namely; The drivers of marketing and creativity, the drivers of events, the drivers of public sports, the drivers of training, the drivers of facilities, the drivers of NGOs, the drivers of motivation, the drivers of infrastructure, and the drivers of credibility were identified.Conclusion: According to the results of the present study, it can be claimed that the opportunities in the organizational environment are so effective that they can solve many of the challenges ahead, so it is worthwhile for managers and public sports planners to Enough to take advantage of opportunities.
