alireza khademloo; Mahdi Talebpour; Mohammad Kashtidar; vahid saatchian
Abstract
Objective: The human resources of sport as the sports executives of each country are very influential on all sectors of the sports industry.Methodology: Accordingly, the recognition of the competencies essential for them is the main objective of the current research. This research was an applied research ...
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Objective: The human resources of sport as the sports executives of each country are very influential on all sectors of the sports industry.Methodology: Accordingly, the recognition of the competencies essential for them is the main objective of the current research. This research was an applied research and was carried out qualitatively using Grounded Theory. The statistical population of the study consisted of physical education elites in Physical Education Departments of Iranian state universities.Results: The sampling was carried out theoretically using and snowball sampling technique. The instrument for data collection was a semi-structured interview. Also, the data from the interviews were coded and analyzed using grounded theory. The grouping of the codes resulted in 4 main categories (Cultural context, knowledge, psychology and organizational independence), 9 sub-categories and 32 concepts.Conclusion: The final results obtained in this study showed that addressing and eliminating harmful areas in the physical education departments of the universities helps to achieve the strategic goals of the organization, and, on the other hand, the presence of qualified staff in Academic sports can pave the way for improving injuries.
Esmaeil Sharifian; Vahid Saatchian; Masood Yamini Firouz; Mansoor Firouzi; Zaynab Mohamad Ali Nasab
Volume 3, Issue 2 , January 2015, , Pages 77-90
Abstract
Abstract Objective: Sport service quality for customers' satisfaction and continuity of the constant presence of customers of these centers is the concerns of the people who use them and the officials and observers. The purpose of this study is to investigate the relationship between swimming pools services ...
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Abstract Objective: Sport service quality for customers' satisfaction and continuity of the constant presence of customers of these centers is the concerns of the people who use them and the officials and observers. The purpose of this study is to investigate the relationship between swimming pools services quality on satisfaction and loyalty of customers to their Future return. Methodology: This study was descriptive-correlational. The population of study included all costumers of swimming pools in Mazandaran out of whom 210 people were selected randomly. To gather data standard questionnaire of service quality (QSS) by Alexandria (1999), customer loyalty (AIS) by Alen (1990), customer satisfaction (OCS) by Victor (2002) and behavioral future intention (BFIS) by Bery (1996) were used. Results: Results indicated that all of variables were important. The mean of satisfaction was the maximum one (M=5.36) and loyalty was the minimum (M=4.49). There was positive and significant relation between service qualities with loyalty, satisfaction and behavioral future intention. Also there was positive and significant relation between customer satisfaction with loyalty and behavioral future intention and finally loyalty had positive and significant relation with behavioral future intention (p≤0.5). Conclusion: Considering the findings of this research, the predictive variables of service quality, customer satisfaction and loyalty have the ability to explain future behavior of customers attending swimming pools. Therefore, it is essential for leaders and managers of swimming pools to increase the quantity and quality of their presentation in order to maintain the loyalty of existing customers and attract new customers. Keywords: Swimming Pool, Service Quality, Satisfaction, Loyalty, Future Return
