somayeh emadi; mehdi rastegari
Abstract
Objective: The aim of this study was to develop a strategic plan for the development of beach sports in Iran by combining BSC and ISM techniques.Methodology: The research method is descriptive and applied in terms of purpose. Data were collected by field and mixed qualitative and quantitative methods. ...
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Objective: The aim of this study was to develop a strategic plan for the development of beach sports in Iran by combining BSC and ISM techniques.Methodology: The research method is descriptive and applied in terms of purpose. Data were collected by field and mixed qualitative and quantitative methods. The statistical population of the study in the qualitative section, including 18 experts and in the quantitative section, the officials of the Coastal Committee of the federations and delegations of the coastal provinces that have water and beach sports, was equal to 88 people. Due to the limitations of the members, the statistical sample was equal to the community. The research instrument was a researcher-made questionnaire including 16 strategic objectives and structural self-interaction forms and BSC landscaping. The validity of the questionnaire was confirmed by 10 professors of university sports management and its reliability was confirmed by Cronbach's alpha test (α = 0.87). Chi-square and ISM techniques were used to analyze the data.Findings: The findings showed how the relationship between goals in seven levels and four perspectives of growth and learning, processes, stakeholders (customer) and development and finance. The findings also showed that the objectives of increasing research and development and educational measures were at the basic level of the interpretive structural model and in terms of growth and learning.Conclusion: It can be said that the expansion of research and educational activities in beach sports will pave the way for the realization of other goals.
