mohsen Esmaeili; Tahmaseb Shirvani; mostafa afshari; Shamseddin Rezaei
Abstract
Objective: The goal of this research was to develop commercialization model for products of Sport Sciences Research Institute of IranMethodology: It was a qualitative exploratory research using grounded theory by systematic approach. The research population included all the experts and university professors ...
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Objective: The goal of this research was to develop commercialization model for products of Sport Sciences Research Institute of IranMethodology: It was a qualitative exploratory research using grounded theory by systematic approach. The research population included all the experts and university professors active in science and executive area of sport sciences in both Sport Sciences Research institute and other related organizations. Sampling continued until they were saturated and eventually 23 interviews were conducted. The sampling method was nonrandom purposive sampling using snowball and targeted techniques. To collect data, library studies were used as well as studying regulations and documents, books and websites and in the second phase the researcher interviewed samples using semi structured open questions. To analyze data coding method were used based on grounded theory by systematic approach.Results: From the total of 236 initial codes and 47 concepts, 24 main categories were extracted including cause conditions, central phenomenon, background and intervening conditions, and consequences. Paying attention to theoretical principals, research and study, economic and financial factors, barriers and threats, facilitators, and institutes and organizations, which influence on commercialization are main findings of the research.Conclusion: It is suggested that science research institutes enter commercialization subjects by creating commercialization teams and promotion of attitude and knowledge structures with focusing on technology oriented and relation oriented plans and internal & external strategies. As a result, they could take advantages of added value and revenues.
Tahmaseb Shirvani; Mohammad Ehsani; Hashem Kozechian; mojtaba amiry
Abstract
Objective: The aim of this study was designing competencies model for sports marketer managersby using grounded theory. Methodology: The research method was qualitative and done with exploratory nature of foundation. The Statistical population research includes sport management professors, CEOs and Iranian ...
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Objective: The aim of this study was designing competencies model for sports marketer managersby using grounded theory. Methodology: The research method was qualitative and done with exploratory nature of foundation. The Statistical population research includes sport management professors, CEOs and Iranian Marketers of Premier Football League clubs, Football Federation were members of the Marketing Committee. Based on grounded theory, the interviews were coded and analyzed. Results: In sum 682 source codes were obtained from analyzing 17 interviews. After extracting the same codes, 109 were distinct open source. 109 open source codes were design from 23 group coded centered include: Personality, Behavior, Worthy, Organizational intelligence, emotional intelligence, Strategic intelligence, competitive intelligence, business intelligence, moral intelligence, business intelligence, cultural intelligence, political intelligence, social intelligence, Managerial, scientific, Athletic, Technical, Marketing mix management, Customer management, sales management, brand management, market segmentation, global marketing, market research and marketing of ethical Islamic. Axial codes were designed from 4 groups of selective code include: merit-based election code, intellectual, professional and selective classified. Finally, the research model was designed in pyramid (four levels). Conclusion: The model presented in this study can be used as an instrument for identifying competence of Sport marketing manager of football clubs.
