Culture, Media and Technology in Sport
Syedeh Tahereh Azimzadeh; Morteza Dousti; Seyed Mohhamad Hosein Razavi; Masoume Kalateh Seifari
Abstract
Objective: The purpose of this research was to design the historical and identity model of indigenous, national and ritual sports.Methodology: The current research method was qualitative and exploratory. The statistical population included local native sports specialists with a university teaching experience ...
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Objective: The purpose of this research was to design the historical and identity model of indigenous, national and ritual sports.Methodology: The current research method was qualitative and exploratory. The statistical population included local native sports specialists with a university teaching experience or active in the field of public sports, experts and officials of sports, policy makers and sports consultants. The sampling method was non-probability sampling, with targeted selection and maximum diversity or heterogeneity. Using the theoretical saturation method, the sample size was equal to 25 people. The data collection tool was an open interview and was analyzed based on three stages of open, central and selective coding. In the current research, the criteria of long-term engagement, stable observation, re-inspection of the path of information acquisition, checking, triangulation, and continuous comparison were used to measure validity.To calculate the reliability, the within-subject agreement method was used, and the reliability between the coders for the interviews conducted in this study was equal to 88%.Results: Based on the findings, causal factors include religious identity and social identity; Background factors including infrastructure and planning; Intervening factors including participation and support; The central phenomenon including identification in ritual and national sports; Strategies include executive and structural; Consequences included social and cultural functions.Conclusion: This research was conducted with a qualitative approach to identify the identity and historical concepts of native, national and ritual sports and presented a model to explain the identity and historical pattern of native and ritual sports in the form of a theory through which native and ritual sports can be explained well. Therefore, it is recommended to pay attention to social and cultural principles in order to improve the historical and identity components of native, local and ritual sports and to provide the necessary platforms for identifying and transferring culture.
Neda Salamat; Seyed Mohhamad Hosein Razavi; Masoume Kalateh Seifari; Saeid Tabesh
Abstract
Objective: This study was conducted to develop a marketing development model in Iranian women's sports.Methodology: The research method was qualitative and based on grounded theory and the method was Strauss and Corbin. The study population consisted of university faculty members and experts working ...
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Objective: This study was conducted to develop a marketing development model in Iranian women's sports.Methodology: The research method was qualitative and based on grounded theory and the method was Strauss and Corbin. The study population consisted of university faculty members and experts working in sports organizations. The sampling method was purposeful with snowball technique until theoretical saturation was reached (21 people). The data from the interviews were coded in three steps. Finally, the research model was presented by selecting the main category and its relationship with other categories in the axes: causal conditions, contextual conditions, interventionist conditions, strategies and consequences.Findings: Based on the findings of the research, causal factors include cultural importance and Economic importance, contextual factors including support and implementation, intervening factors including information limitations and infrastructural limitations, and strategies including resource development, teaching and culture building, and economic development. Also, marketing development, financial development and social development were the consequences of the development of Iranian women's sports marketing.Conclusion: Women's sports in the field of marketing, have high capacity and capabilities but it still requires serious measures in order to remove the restrictions and obstacles of women's sports by managers and policy makers in the country. By investing in the country's women's sports sector, one can benefit from the consequences of the development of sports and the development of women's sports marketing, which requires the use of appropriate strategies for the development of women's sports marketing.
